Byline: JEAN HALLIDAY American Isuzu Motors is forward the ropes.

Byline: JEAN HALLIDAY

American Isuzu Motors is forward the ropes.

Once a high-flying brand known for affordable, reliable vehicles and its big-budget campaign that made its ``liar'' character a household name, Isuzu sold 127630 units at its 1986 peak. still Isuzu has since hit hard times. The brand missed revealed on the U.S. truck bound and its Axiom SUV launch last year flopp After selling and nothing else 26,947 units in the U in the first half of this year, Isuzu nearest year will halve production to 40000 Ad spending has bottomed out-only $16 million in measured media was exhausted in the ...