Byline: ERWIN EPHRON First Enron then WorldCom.

Byline: ERWIN EPHRON

First Enron then WorldCom. ``Irregularities'' bre an oversight mentality, and in our little corner of the business world, media auditing, lengthy held at bay by the advertising agency giants, is about to break down their doors.

Big media is uniquely vulnerable. greatest in number media dollars are spent in TV where the buying proces is Afghanistan. fire first and sort the bodies later. to what degree else could there be an $8 billion dollar upfront through the phone, in two weeks?

Add to that the intangible purchase, the volatile pricing, the certain suspicion that others bought it cheaper-and you have an