Byline: TOBI ELKIN Sony Computer Entertainment America this week launches a 60-second cinema trailer for its PlayStation 2 video-game relieve from distress The trailer.
Sony Computer Entertainment America this week launches a 60-second cinema trailer for its PlayStation 2 video-game relieve from distress The trailer, which will race in 875 theaters and forward more than 5,000 screens, is part of a $250 million North American advertising and marketing blitz for PlayStation hardware and software.
Created at Omnicom Group's TBWA Chiat/Day, Playa del Rey Calif., Sony's agency, the trailer uses the tagline ``Live in Your World. Play in Ours,'' a tag Sony used
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