Byline: JEAN HALLIDAY Still smarting from a $50 million third-quarter North American los Ford Motor Co will double its national ad set for its signature division in 2003 to prop up market share.

Byline: JEAN HALLIDAY

Still smarting from a $50 million third-quarter North American los Ford Motor Co will double its national ad set for its signature division in 2003 to prop up market share.

Ford Division officials informed dealers of an increase at their annual meeting in Las Vegas earlier this month according to several attendees. united dealer who attended said Ford plans to double ad expenditures, bulking up national TV print and newspaper pervert with money [i]or[/i] gains The automaker also plans to dedicate more media spending to big-event TV programs as it was as sports, said an executive familar with Ford's