Byline: KATE FITZGERALD A growing number of marketers are experimenting this fall with using human beings as ``brand ambassadors'' in one-to-one marketing efforts.

Byline: KATE FITZGERALD

A growing number of marketers are experimenting this fall with using human beings as ``brand ambassadors'' in one-to-one marketing efforts.

There is nothing stealthy about the way greatest in quantity marketers are going at it, unlike Sony Ericsson Mobile Communications' controversial ``Fake Tourist'' summer promotion, in which marketing representatives pos as tourists to pique interest in a combination cellphone-camera.

The consumer dispose Commercial Alert has called that effort misleading because an people may have felt dup

The vast majority of one-to-one marketing efforts are manifest using teams of young adults who appear in conspicuous locations clad